100 partners from 44 African countries attend Canon conference in Mauritius Updated for 2021


Updated: February 28, 2021

More than 100 partners from 44 African countries have attended Canon Central and North Africa conference in Mauritius. 

The conference served as a key platform for the company to highlight its achievements in 2018 and outline its strategic growth priorities and opportunities in 2019.

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Canon, a leader in imaging solutions, which recorded over 20 percent solid growth year-on-year for the past three years, used the gathering to highlight its commitment to the African region.

“The Annual Partner Conference is a flagship event for Canon and it is an opportunity for us to reflect on the positive growth we have achieved this year and look forward to the opportunities ahead of us,” said Roman Troedthandl, Managing Director of Canon central and Afric north Africa, according to a statement sent to TODAY NEWS AFRICA in Washington D.C. 

“As we celebrate our achievements, we are also extremely focused on not losing this incredible momentum that we have sustained for the past few years and continue to discuss business growth opportunities and strengthen our valuable partnerships.”

Troedthandl said Canon will continue with its strategy of expanding its network of partners across new and existing markets in Africa.

The expansion, he argued, further underlines Canon’s focus on being closer to its customer and strengthening its regional presence.

By focusing on being closer to its customers, Canon aims to improve its channel reach, enhance channel visibility and monitor channel sell on reporting in 2019 and beyond.

“Africa is a region that is of strategic importance to us, and with the support of our partners, we have been able to make strong inroads in expanding our presence across the various and diverse markets. Over the past year we have continued to invest in the various markets to build representative offices, hire local teams, engage closely with new and existing partners to communicate and deliver the right products and solutions,” added Troedthandl.

Troedthandl also discussed the series of initiatives by Canon in the region over the past year which included expanding its presence with partners in new counties such as Mauritania, Niger and the Democratic Republic of Congo.

Troedthandl also delved into the strategic approach that Canon will peruse focusing on REACH, ENGAGE and GROW.

This strategy for 2019 aims to capitalize on Canon’s partnership with its distributors, many of whom are well reputed names across African markets, by expanding its channel reach, penetrating into Tier 2 cities, and improving Canon’s brand equity by investing in both channel visibility as well as brand awareness campaigns across key markets.

In 2017, Canon expanded its work with local organisations that promote talent in photography and filmmaking.

CCNA also hosted a series of workshops that strengthen the knowledge, capacity and skills of Africa’s creative and professional talents in film and photography and create rewarding career opportunities for them.

These collaborations have complemented Canon’s sustainability program Miraisha, which has been inspired by the company’s corporate philosophy, Kyosei, that embodies the idea of living and working together for the common good.

Troedthandl said Canon will continue to expand its work to promote skills and careers in imaging technology through various workshops and initiatives, especially since the African youth population continue to seek growth and career opportunities in the digital realm where imaging plays a significant role.

At the gala dinner, Troedthandl handed awards to partners who have excelled in their performance across a various business and consumer sectors for 2018.

Go further, know the winners 

The winners for the 2018 CCNA Partner Conference are:

DSLR Best Performance Award: SILICON 21

Pro Video Best Performance Award: JAMAICA TRADING – NIGERIA       

Laser MHC Best Performance Award: SABI SYSTEMS

B2C Special Recognition Award: DISWAY

Office and Consumables Best Performance Award: AITEK

Office Color Best Performance Award: SABI SYSTEMS

LFP Best Performance Award: SILICON 21

B2B Special Recognition Award: BUROTIC

EMBU Special Recognition Award: JAMAICA TRADING – KENYA

EMBU Special Recognition Award: SABI SYSTEM


Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).


Simon Ateba
Simon Ateba
Simon Ateba covers the White House, the U.S. government, the International Monetary Fund, the World Bank and other financial and international institutions for Today News Africa in Washington D.C. Simon can be reached on simonateba@todaynewsafrica.com


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