Cambridge Analytica closing operations following Facebook data scandal

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Cambridge Analytica, a data firm that worked for President Donald Trump’s 2016 campaign and tried to manipulate elections in West and East Africa, is shutting down, following startling revelations that it harvested personal information of millions of Facebook users in an effort to manipulate the presidential election in the United States.

The Wall Street Journal quoted Nigel Oakes, the founder of SCL Group, Cambridge Analytica’s British affiliate as confirming that both companies were closing down.

The closure comes two months after the company suspended its chief executive officer, Alexander Nix, and said it was launching an independent investigation to determine if the company engaged in any wrongdoing in its work on political campaigns.

Cambridge Analytica also tried to manipulate presidential elections in Nigeria and Kenya, and in several other countries around the world.

The Wall Street Journal said the company decided to close its doors because it was losing clients and facing mounting legal fees in the Facebook investigation.

The firm is shutting down on Wednesday and employees have been told to turn in their computers.

A video leaked online compounded the woes of Cambridge Analytica after Mr. Nix was seen touting campaign tactics such as entrapping political opponents with bribes and sex.

The sales pitch was captured by undercover journalists at British broadcaster Channel 4.

Mr. Nix suspension also followed the discovery that company improperly used the Facebook data of at least 87 million users without authorization.

The Wall Street Journal reported that the business had $15 in U.S. political work in the 2016 election cycle. But since the scandal, the company has not received any since U.S. federal political client and has lost many political clients in recent months.

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Simon Ateba
Simon Ateba
Based in Washington, District of Columbia, United States of America, Simon leads a brilliant team of reporters, freelance journalists, analysts, researchers and contributors from around the world to run TODAY NEWS AFRICA as editor-in-chief. Simon Ateba's journalistic experience spans over 10 years and covers many beats, including business and investment, information technology, politics, diplomacy, human rights, science reporting and much more. Write him: simonateba@todaynewsafrica.com

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