Updated: March 3, 2021
ICE Africa opened its doors on Wednesday with industry leaders from at least 26 African countries in attendance to discuss in details everything about traditional gaming operations and opportunities on the African continent.
The discussions are taking place at the Sandton Convention Center in South Africa.
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Why it matters: It is the first time Clarion Gaming’s influential ICE brand has been extended beyond its London home.
Organizers say ICE Africa features content and networking opportunities developed exclusively for top-tier participants, a fancy sentence to say key issues facing traditional gaming operations, as well as Integrated Resorts including Marketing, CRM, Business Intelligence, Cash Desk and Hospitality would be discussed.
According to them, world-class training is being delivered by the Totally Gaming Academy, which is widely regarded as being the industry’s premier training and development provider.
“We have worked closely with key industry figures to deliver a bespoke event that provides an opportunity for all sections of the business to meet, network, share best practice and see the very latest gaming innovations at first hand.
ICE Africa brings a long overdue event for what many industry leaders believe to be one of the most important and exciting regions in world gaming. It’s fantastic to experience the level of support that’s been shown by attendees, speakers, sponsors, media partners and government bodies alike who are all committed to the creation of a business-to-business gaming event that the continent can be proud of,” said Kate Chambers, Managing Director of Clarion Gaming.
“I believe that we are currently in the eye of a beautiful storm and the ability to attract the right investment is part of the objective that we should all work together to achieve,” added John Kamara, Director of Global Gaming Africa.
“ICE Africa is establishing itself as a place where investors come and find opportunities, where operators learn how to grow their business and where we provide an educational warehouse for the industry going forward. The continent as a whole presents its own unique opportunities as well as challenges that you don’t find in Europe or America and there’s no doubt – Africa is open for business and the opportunities are huge.”