Updated: March 2, 2021
Hilton on Monday opened Legend Hotel Lagos Airport, its second hotel in Nigeria, and announced that it was on track to more than double in size in Africa in the next five years.
The multi-billion dollar company also announced that itscame along with Legend Hotel. It is the company’s first Curio Collection by Hilton hotel in Africa.
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The new hotel joins more than 60 Curio Collection hotels around the world. This is Hilton’s first hotel in Lagos and its second in Nigeria, with an additional seven hotels in its development pipeline in Nigeria, Africa’s most populous country.
Legend Hotel Lagos Airport is located at the Murtala Muhammed International Airport, which serves more than eight million passengers each year.
The stylish hotel is adjacent to the airport’s private jet terminal and has an exclusive immigration and customs desk in the hotel for private jet passengers, the company said in a statement to TODAY NEWS AFRICA in Washington DC.
“We continue to innovate in Africa with new brands and products, and we are pleased to introduce our Curio Collection brand here with the opening of Legend Hotel Lagos Airport. As the continent continues to undergo rapid urbanization, with the UN forecasting that the world’s 10 fastest-growing cities will all be in Africa by 2035, this hotel is a part of our strategy to connect guests to key cities and airport locations across the region,” Hilton’s President and CEO, Chris Nassetta said while speaking ahead of the Africa Hotel Investment Forum (AHIF) in Nairobi.
Hilton is seeing strong demand for its brands across the continent and expects to open eight hotels in total across Africa this year, three of which will fly under the Hilton Garden Inn flag.
This brand appeals to the rising tide of middle class travelers into and across Africa and the company expects to open at least 16 Hilton Garden Inn hotels in the coming five years, including brand entries in Kampala, Ghana, Malawi, eSwatini (formerly Swaziland) and many other strategic locations across sub-Saharan Africa.
Last year, Hilton launched the Hilton Africa Growth Initiative, which will support the conversion of existing hotels to Hilton brands with an investment of US$50 million over five years.
During that period, Hilton expects to secure 100 conversion opportunities with some 15-20,000 rooms added to its portfolio to meet the growing need for quality branded hotels across the continent.
Hilton said it is committed to growth and opportunity across Africa and has been a continuous presence on the continent since 1959.
With 41 open hotels and 53 in its development pipeline in Africa, Hilton expects to double its footprint across the continent in the next five years.
This includes market entries in 13 countries where it does not currently operate including Botswana, Ghana, eSwatini (formerly Swaziland), Uganda, Malawi and Rwanda.