International coffee day: Your cup of NESCAFÉ is more than what it is

81,899FansLike
2,966FollowersFollow
3,980SubscribersSubscribe
81,899FansLike
3,122FollowersFollow
3,980SubscribersSubscribe

The story of your NESCAFÉ begins long before it reaches your cup. The tiny coffee bean, which is dried, roasted and ground into the powder that you brew for your coffee, is deeply rooted in West Africa, touching many lives.

From Africa, for Africa

- Advertisement -

Did you know that the NESCAFÉ we drink in Central and West Africa region is truly indigenous? Every year, Nestlé (www.Nestle-cwa.com) sources over 15,000MT of coffee from Cote d’Ivoire. This coffee is processed into the NESCAFÉ that thousands of people enjoy every day.

[read_more id="2" more="Read full article" less="Read less"]

- Advertisement -

Growing together

Nestlé through its NESCAFÉ business, impacts the livelihoods of thousands of farmers in the region. The NESCAFÉ Global Plan is committed to sourcing coffee beans for Nestlé responsibly, through sustainability programs. Under the Plan in our region, Nestlé teaches coffee farmers how to grow coffee in a way that protects the environment. Nestlé has also reached over 13,000 farmers across the region, through Agripreneurship programs.

- Advertisement -

In addition to the earnings farmers make for their produce, they receive premium payments from Nestlé. Fatih Ermis, Head of Agricultural Services, Nestlé Central and West Africa, highlights how impactful this is to farmers, “This premium allows farmers to have better livelihoods by earning additional income. Last year, Nestlé paid more than $865,000 in premiums to coffee farmers across the region. We are continuing in this vein this year, with a little over $841,000 paid to our coffee farmers, from January 2019 to date.”

Entrepreneurship Opportunities

“My Own Business” (MyOwBu) (https://bit.ly/2muicqO) is a Nestlé initiative committed to creating jobs and enabling entrepreneurship. Under this scheme, Nestlé teaches young people how to manage their own micro-enterprise. The company also gives them training on sales, management, hygiene, safety and quality standards. This has a domino effect because these youth, now equipped with skills are encouraged to and often employ up to 10 other street vendors.

More than 4,000 youth across the region have benefitted from this entrepreneurial opportunity. With this financial empowerment, they are on the right path to financial independence. Rabie Issa, Business Executive Officer of Nestlé Professional, an out-of-home service of Nestlé, remarks, “My proudest moments on the job are when I see how the lives of these vendors are transformed for the better.”

Caring for the Planet

The NESCAFÉ factory, for the third consecutive time this year, won the Eco-Citizen prize (https://bit.ly/2njiscE) at the National Excellence Awards in Cote d’Ivoire. The factory was recognized for releasing only purified water into the environment and for none of its waste ending up in landfills. With our communities at heart, our coffee business upholds Nestlé’s worldwide commitment to protecting and safeguarding the environment and resources.

So the next time you lift your cup of coffee, smile along and relish the impact you are making by enjoying NESCAFÉ!

[/read_more]

- Advertisement -
Avatar
Today News Africahttps://todaynewsafrica.com
Today News Africa is a US-based international news organization focused on US-Africa policy and breaking news. Our goal is to provide truthful and exclusive stories to a diverse audience across North America and the African Continent. Subscribe to our news page at https://todaynewsafrica.com/ and Follow us on Twitter @todaynewsafrica

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Trending Now

TRENDING

Boko Haram steps up attacks in Cameroon far north region, at least 80 civilians dead since December

Human Rights Watch warned on Monday that the Islamist armed group Boko Haram has stepped up attacks on civilians in towns and villages in the Far North region of Cameroon since December 2020, killing at least 80 civilians. The group has also looted hundreds of homes in the region. The rights group urged the government to take concrete measures to both increase protection to vulnerable communities and...

[/read_more]

[read_more id="2" more="Read full article" less="Read less"]

error: Alert: Content is protected !!
Share
Tweet
Reddit
Pocket
Share
More