Updated: March 1, 2021
Kenya’s President Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa with 3.6 million likes on Facebook, according to the newly released “World Leaders on Facebook” study.
He comes ahead of Ghana’s President Nana Akufo-Addo with 1.6 million likes and Nigerian leader, Muhammadu Buhari, who has less than a million likes on Facebook.
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Kenyatta is far ahead of all other Presidents in Sub-Sahara Africa, including the Presidents of South Africa, Cameroon, Ivory Coast, Togo, Benin, Namibia, Malawi and Mozambique.
However, in the world, President Kenyatta comes far behind Indian Prime Minister Narendra Modi who is by far the most popular world leader on Facebook with more than 43.5 million likes on his personal page and 13.7 million likes on his institutional Prime Minister of India page.
According to the “World Leaders on Facebook” study by Burson Cohn & Wolfe, US President Donald Trump comes second in the world with more than 23 million likes on his personal Facebook page.
Jordan’s Queen Rania is third position with 16.9 million likes. She is reaching more people in the world than her entire Facebook users. There are about 5.8 million Facebook users in Jordan.
Brazil’s newly elected President Jair Bolsonaro won the top spot as the most engaged leader on Facebook after his page registered more than 145 million interactions in the last one year.
That number was almost twice as many as President Donald Trump who has 84 million total interactions and 2.5 times as many followers.
The study used aggregate data from Facebook’s CrowdTangle tool and analyzed the activity of 962 Facebook pages of Heads of State and government and foreign ministers.
The study found that as of March 1, 2019, the pages had a combined total of 345 million page likes having published 449,739 posts in the past 12 months and garnered a total of 767 million interactions represented by comments, likes, and shares.
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