Kenyatta is most popular African president on Facebook ahead of Ghana’s Akufo-Addo and Nigeria’s Buhari

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Kenya’s President Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa with 3.6 million likes on Facebook, according to the newly released “World Leaders on Facebook” study.

Uhuru Kenyatta
UHURU KENYATTA, President of Kenya at the 73rd session of the United Nations General Assembly in New York on Monday, September 24 2018. Photo: EMMANUEL IKODOR, TODAY NEWS AFRICA

He comes ahead of Ghana’s President Nana Akufo-Addo with 1.6 million likes and Nigerian leader, Muhammadu Buhari, who has less than a million likes on Facebook. 

Buhari Akufo-Addo Simon Ateba News Africa
President Muhammadu Buhari receives The President of Ghana, H.E Nana Dankwa Akufo-Addo. With them is the Chief of Staff, Mallam Abba Kyari during a visit to the State House in Abuja.PHOTO; Sunday Aghaeze/STATE HOUSE. SEPT 12 2017

Kenyatta is far ahead of all other Presidents in Sub-Sahara Africa, including the Presidents of South Africa, Cameroon, Ivory Coast, Togo, Benin, Namibia, Malawi and Mozambique.

MUHAMMADU BUHARI
MUHAMMADU BUHARI, President of Nigeria at the 73rd session of the United Nations General Assembly in New York on Monday, September 24 2018. Photo: EMMANUEL IKODOR, TODAY NEWS AFRICA

However, in the world, President Kenyatta comes far behind Indian Prime Minister Narendra Modi who is by far the most popular world leader on Facebook with more than 43.5 million likes on his personal page and 13.7 million likes on his institutional Prime Minister of India page.

Donald Trump 73rd United Nations General Assembly 2018
President Donald Trump arrives the 73rd session of the United Nations General Assembly in New York on Monday, September 24 2018. Photo: EMMANUEL IKODOR, TODAY NEWS AFRICA

According to the “World Leaders on Facebook” study by Burson Cohn & Wolfe, US President Donald Trump comes second in the world with more than 23 million likes on his personal Facebook page.

Jordan’s Queen Rania is third position with 16.9 million likes. She is reaching more people in the world than her entire Facebook users. There are about 5.8 million Facebook users in Jordan.

Brazil’s newly elected President Jair Bolsonaro won the top spot as the most engaged leader on Facebook after his page registered more than 145 million interactions in the last one year.

That number was almost twice as many as President Donald Trump who has 84 million total interactions and 2.5 times as many followers.

Uhuru Kenyatta
UHURU KENYATTA, President of Kenya at the 73rd session of the United Nations General Assembly in New York on Monday, September 24 2018. Photo: EMMANUEL IKODOR, TODAY NEWS AFRICA

The study used aggregate data from Facebook’s CrowdTangle tool and analyzed the activity of 962 Facebook pages of Heads of State and government and foreign ministers.

The study found that as of March 1, 2019, the pages had a combined total of 345 million page likes having published 449,739 posts in the past 12 months and garnered a total of 767 million interactions represented by comments, likes, and shares.

Simon Ateba | Today News Africa
Simon Ateba | Today News Africa
Born in a small village in Cameroon, groomed in Nigeria's most populous city of Lagos, and now in Washington D.C. to practice journalism at a global level, Simon is an investigative journalist and publisher of TODAY NEWS AFRICA based in Washington DC
Simon Ateba | Today News Africa
Simon Ateba | Today News Africa
Born in a small village in Cameroon, groomed in Nigeria's most populous city of Lagos, and now in Washington D.C. to practice journalism at a global level, Simon is an investigative journalist and publisher of TODAY NEWS AFRICA based in Washington DC

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