Updated: March 3, 2021
Facebook on Thursday rolled out its newest service across the US, a matchmaking platform.
The new service, Facebook Dating, can be accessed in the Facebook app but requires users to create a separate dating-specific profile.
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It then links users with potential matches based on location, indicated preferences, events attended, groups, and other factors.
According to CBSNEWS, Facebook dating features resemble what other matchmaking services offer, however, Facebook’s version promises to be different.
“A user’s Facebook Dating profile will be separate from their main one, but the romance app will tap existing features such as events and groups to pair them with possible matches. By default, people in users’ friend network will be excluded, but users can circumvent that with a “secret crush” feature.
“To prevent unwanted messages, photos and spam, Facebook Dating lets you message someone just once unless you get a response. Facebook also won’t allow lonely hearts — or creeps — to send photos or website links, which could help cut down on unsolicited body-part photos.
“Though the mobile-only service is free to use and free of ads, it can still help Facebook make money if it keeps people glued to its other services longer”.
Facebook Dating will integrate with Instagram and offer a feature called Secret Crush, which allows users to compile a list of friends they have an interest in, to be matched with if the crush lists them as well.
Facebook says users’ dating profiles will be separate from their Facebook activity and not used for ad targeting.