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Simon Ateba: This is how I built Africa’s most read newspaper in the United States

Simon Ateba
Simon Ateba
Simon is an investigative journalist and publisher of TODAY NEWS AFRICA L.L.C. based in Washington, District of Columbia, U.S.A. His twitter handle is @simonateba and his email is simonateba@todaynewsafrica.com

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Shortly after I landed at the JFK international airport in New York two years ago in 2017, I quickly noticed that most people in the news were often white. I had just left Nigeria, the world’s most populated black nation, for the United States, and the contrast could not have been clearer. My dream to build an amazing platform for Africans in the United States could not have been more pressing.

Building TODAY NEWS AFRICA USA, Africa’s leading newspaper in the United States was not easy but interesting. It’s a story I would tell over and over again as I am doing now.

In the United States, segregation had officially ended in 1964, however, when I arrived 53 years after in 2017, it was as though it had continued in the media industry and elsewhere in the fabrics of the American society.

For a start, all top news outlets belonged mainly to the whites and there was virtually no high profile media house for Africans living in the United States. This was shocking to me. How did the blacks allow the whites to grab everything for themselves when they had equal brains? I wondered in silence as I moved from New York to Washington DC where our newspaper is now registered and headquartered.

Yes, Africans here had no top platform for them to express themselves and showcase their originalities and sophistications. It was as if everyone was waiting for me to arrive. I thank God I did!

Simon Ateba

I quickly realized I was meant to build that platform, especially with the full adoption of the Internet and mobile devices across Africa that allowed me to write for Africans from the United States.

Two years after, our website todaynewsafrica.com is receiving tens of thousands of hits daily and reaching all corners of the world, especially the African continent.

Many Africans in the diaspora who are used to quality materials have also adopted the truly first pan-African newspaper, TODAY NEWS AFRICA USA.

Top CEOs, business owners, policymakers, and decision makers across the world have adopted TODAY NEWS AFRICA as their primary source of news on Africa.

I sincerely believe that it’s not just because we publish quality content from a global perspective, but also because of the diversity of the content we share,

I am so proud of what we have built and I am so grateful that hundreds of thousands of people are reading us and following all the international events and people we are focusing on right here from Washington DC with the help of our reporters and editors across Africa.

What is even more interesting about our story is that we did this on a leaned budget.

Our next step is to build our mobile app and engage more journalists in southern Africa. We are now expanding to represent all truly global facets of news about Africa.

We survive by your donations and your subscriptions and we are grateful to those who have donated or subscribed for the news to keep coming. Journalism is expensive and good journalism costs a lot of money and cannot be done otherwise.

I thank you for your continued support. Thank you

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