Simon Ateba is Chief White House Correspondent for Today News Africa covering President Joe Biden, Vice President Kamala Harris, U.S. government, UN, IMF, World Bank and other financial and international institutions in Washington and New York.
Tucker Carlson’s groundbreaking announcement to launch a new show on Twitter promises to revolutionize the media industry by seamlessly merging social media and cable news on a single platform.
As America enters a tumultuous election season, millions of viewers are expected to tune in each night, engage with the show’s content, and interact with the host and guests in real-time.
The innovative approach enables viewers to not only watch the content on social media but also share, discuss, and comment on it, while directly communicating with the show’s host.
The implications are profound: a professionally produced show, airing at 8 pm every weekday, featuring high-profile guests, including presidential candidates, will captivate audiences and offer immediate feedback from viewers.
This transformation holds significant potential to reshape online advertising, as an increasing number of people will tune in to this new format.
Historically, advertising dollars have been directed towards cable news and newspapers, while audiences have migrated to social media. Tucker Carlson’s new show could signal a shift in advertising strategy, directing resources to where people are most engaged.
As a result, this development stands to disrupt the traditional media landscape, ushering in a new era of social media-based news and entertainment that responds more directly to the needs and preferences of its audience.
The ongoing conflict between Tucker Carlson and Fox News could be a blessing in disguise as it highlights the challenges faced by traditional media outlets in adapting to these rapidly changing dynamics.
I can’t wait to see it!